People Click: Transforming Employee Experience with AI at Central Retail
Empowering employees with smarter, faster, and more accessible HR support through AI-powered innovation.
At Central Retail, digital transformation goes beyond enhancing customer experiences — it also means empowering our people with technology that simplifies everyday work.
With approximately 50,000 employees across multiple business units, providing convenient and consistent access to HR information is essential. To address this, Central Retail Digital (CRD) developed People Click, an AI-powered HR chatbot designed to make employee support smarter, faster, and more accessible.
Smarter HR Support, Just One Click Away
People Click serves as a centralized digital HR assistant, enabling employees to easily access information on benefits, leave policies, time and attendance, learning and development, company announcements, and other HR services.
Accessible through LINE Official Account, the chatbot brings HR support to a familiar communication platform, allowing employees to find answers anytime, anywhere.
Combining Generative AI with Intuitive User Experience
People Click adopts a hybrid conversational AI approach, combining structured dialogue menus for common inquiries with Generative AI capabilities that understand natural-language questions and retrieve relevant information from curated organizational knowledge.
The chatbot supports both Thai and English, with personalized information access based on employees' business units and organizational contexts.
Built with responsible AI principles, People Click emphasizes information accuracy, access control, and secure interactions to deliver a reliable employee experience.
Driving Efficiency and Employee Empowerment
Launched in July 2026, People Click marks another milestone in Central Retail's digital transformation journey.
By reducing time spent searching for information and minimizing repetitive HR inquiries, the platform aims to improve operational efficiency while enabling HR teams to focus on more meaningful, high-value employee support.
Beyond automation, People Click establishes a scalable foundation for future AI-powered employee services across the organization.
Building the Future of Employee Experience
People Click reflects Central Retail's commitment to people-centric innovation, demonstrating how AI can simplify workplace experiences and make organizational knowledge more accessible.
As the platform continues to evolve, Central Retail Digital remains focused on developing practical, responsible AI solutions that empower employees and drive sustainable business transformation.
Because at Central Retail, innovation starts with empowering our people — one conversation at a time.
