CENTRAL SKIN AI: Redefining Personalized Beauty Experiences Through AI Innovation
Bringing together artificial intelligence and beauty expertise to deliver smarter, more personalized skincare experiences.
As part of Central Department Store’s 79th anniversary celebration, Central Department Store, in collaboration with Central Retail Digital (CRD), introduces CENTRAL SKIN AI, an AI-powered beauty innovation designed to transform the way customers discover skincare solutions tailored to their individual needs.
By leveraging artificial intelligence, CENTRAL SKIN AI analyzes skin conditions and provides personalized skincare recommendations, creating a seamless and engaging beauty experience in approximately five minutes — completely free of charge.
AI-Powered Skincare, Personalized for You
Getting started is simple. Customers log in using their The 1 account, take a facial photo, and answer a few questions about their skincare routines, skin concerns, and ingredients they prefer to avoid.
The AI then processes the information to generate a personalized skin analysis, including skin condition, estimated skin age, and skin health score, along with product recommendations tailored to each customer's preferences and needs.
Customers can scan a QR code to save their results for future reference or share them with in-store Beauty Advisors for additional guidance before making a purchase.
Where AI Innovation Meets Human Expertise
Developed through collaboration between Central Department Store and CRD, CENTRAL SKIN AI demonstrates how AI can enhance the retail experience by combining intelligent technology, personalized recommendations, and human expertise.
The innovation reflects Central Retail's commitment to leveraging AI to create meaningful customer experiences, empowering customers to make more informed beauty decisions while bridging digital innovation with personalized in-store service.
